The trends in marriage and customs are changing in this industrial world. With this, the future of wedding gowns business is being questioned as there could be no traditional wedding ceremony happening in future. Such threat to wedding gowns could result in increase of wedding gown prices. In such cases, brides could prefer homemade wedding gowns. By doing this, they have advantage in cost and also they can make it according to their own size. Moreover, the wedding gown could be of their unique preference which will portray them as unique in their wedding. The more the wedding gown is made with modern design and crystals, the higher will be the cost. In olden days, wedding gowns are made with more fur and design. Also, they had a style with long tail cloth and earrings. But in the modern world, the design and choice is completely different. Brides generally say that they feel like princess if they are happy with the wedding gown they wore. The most future challenge of manufacturing the wedding gown is its size. With change in food pattern and diet, the obesity is becoming a huge problem in bigger markets like United States. Thus, the cheap wedding dresses liked by a bride may not be bought due to size constraint. Also, the wedding gown can be of different height preference as in case of European countries, girls are generally taller. Nowadays, the design of wedding gown can be done on the internet and the manufacturer delivers the design. Flash games developed nowadays contain things such as dressing up the bride and designing the dress. So, a girl gets used to selection and preference of her own imagination. Moreover, the internet has become a tool for collection of different ideas and implementing the same. Thus discussions on forum result in more innovative and advanced design of wedding gown. Wedding gowns need not be purchased as a proper wedding shopping material. It can be bought online from Vponsale.com as well. One of the sites that sell such wedding gowns is weddingdressmarket.com where there is a common platform for buyers and sellers of wedding dress. Another advantage in buying wedding gowns online is that the hectic searching process for wedding will be eliminated. The bride can sit in her house and browse for her favorite wedding gown. It is due to such developments that we are seeing wedding industry experience high growth. It is believed that choosing wedding gown is as important as choosing wedding consultants, caterers, photographers and honeymoon for a wedding. In spite of all these factors, the analysis of complete wedding industry is not possible as the numbers for each and every element is not possible. Many players in the market have moved out forecasting that the market is going to take a downturn. The movement to online wedding market has resulted in wider choice for brides. However, even in modern day transformations, people who are critical about their tradition still go for proper purchase of wedding gowns.